How we do it

It all begins with "Why?" Our in-depth approach to luxury incorporates the emotional, psychological and sociological components that underpin the creative, operational, financial and marketing ingredients of a luxury brand's success. We call this . . .

putting people in business.
do business with friends.
profit + people = purpose.

Based in Paris, Rachna leads our practice in Northern Europe, Asia and the Middle East. She has 22 years experience in the luxury apparel, interiors and hospitality industries, spanning both Eastern and Western cultures. During her tenure at Louis Vuitton, Rachna implemented business strategies through forecasting, product development, sourcing, merchandising, market entry, retail, and customer relationship management. Rachna addresses future challenges for luxury as a speaker at international conferences in Europe and India, and provides cultural and brand training to the world's leading luxury companies. She holds an MBA in International Luxury Brand Management from ESSEC Business School in Paris.

putting people in business.​do business with friends.profit + people = purpose.

putting people in business.
do business with friends.
profit + people = purpose.