NAIR SAFIR
  • Home
  • Expertise
    • Rachna Joshi Nair
    • Misha Pinkhasov
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The success of an empire needs two sets of skills: warriors and viziers. The demands of modern business - speed, scale and street smarts - favor the warrior. Alas, that leaves little time for the sophisticated synthesis and savvy that keep warriors from spending scarce resources for short-lived victories, or even charging off a cliff. So we've made it our job to provide you with...

strategies for sustainable leadership.


Very simply, we change the way people think about luxury.

​Very simply, we change the way people think about luxury. Luxury is the most emotional and individual product category. Luxury is also the only product category whose key attributes change constantly - the instant a customer attains luxury, their benchmark for luxury moves on.
The success of empires depends on two skills: warriors and viziers. The demands of modern business - speed, scale and street smarts - favor the warrior. But what of the synthesis and savvy that keep warriors from exhausting resources on short-term victories (or even charging off a cliff)?
​
You need...
To know​ your market
​
​
To expand your business

​​
To explain your value

​
To engage your customers and stakeholders

To launch, relaunch or refresh your brand
​

Brand strategy
Product strategy
Bizdev strategy
Communications  strategy
Research
Evaluation
Strategy
​Partners

We provide...
Competitive landscape mapping
Target customer profiles, behaviours and expectations​
​Market insights and opportunities
Competitive landscape mapping
Target customer profiles, behaviours and expectations​
​Market insights and opportunities
Brand image assessment and recommendations
Product design and quality assessment
Examples of evaluation​
Brand positioning
Merchandising and product development

Business expansion and market entry
Supplier sourcing and evaluation
​Collaborative and co-branding opportunities
Examples of partnership
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  • Home
  • Expertise
    • Rachna Joshi Nair
    • Misha Pinkhasov
  • Work
  • Real Luxury
  • Contact us